Pinterest Plays Extremely Well with the ‘Big Boys’
Pinterest is still what you would call an amateur – a baby fish in a pond full of sharks. The sharks are adorned with the familiar names of Facebook, Google+, Twitter, and more. However, this little goldfish is growing by leaps and bounds, and seems to be plowing ahead with a sparkling future. Actually, this sounds familiar, considering the fact that all the big fish in the social media pond were once nothing more than guppies, themselves.
Pinterest is looking at over ten million users as of today, and their impact on the world is steadily increasing. This growing popularity comes from the fact that Pinterest runs on a great concept – simplistic for the user, yet a way to truly create ‘buzz.’
If you are not one of the ten million users, the concept behind Pin is for users to collect scrapbooks of images, uploaded by 
themselves and various other friends and family members, etc. These scrapbooks are given a theme, running from the ‘cutest animal or pet on the face of the earth’ to the ‘most stunning vacation spots around the globe’.
The Pinterest users follow other people’s boards, view their scrapbooks, fall in love with them and then ‘repin’ them (think of the re-tweet feature on Twitter; same sort of process).
Thankfully, thus far, Pinterest has remained clean. In other words, most users are sticking to the lovely and the humorous when it comes to their scrapbooking, and staying away from the harsh things that can definitely ‘pop’ up when people least expect them. I know…this is way too cute for anyone other than the ‘sweetie pies’ of the world to use Pinterest and want to look at these adorable scrapbooks. Right? Not a chance.
This realm – seen for a long time as being nothing but cute – is now calling out to the businesspeople, social media marketers, and advertisers. But what, if anything, can be done in this realm if you are not a business that is perhaps selling cute little pets or vacations around the globe? The answer is, Pinterest has unique visitors – those ‘special viewers’ that are popping up in a multitude around the globe. These are the visitors that marketers want to discover and attach themselves to as fast as possible in order to get the ‘buzz’ growing ever bigger for their clients.
A huge statistic that has recently appeared, is that Pinterest has increased 2,700 percent since 2011. And when it comes to driving that much needed ‘referral’ traffic, Pinterest has outranked the big sharks from YouTube to LinkedIn. And the best news for marketers and small businesses? Over twenty percent of Pinterest users have ended up buying something simply because they browsed through Pinterest.
The BeFirst Social Media team knows all this. They know the crucial facts, such as; customers spend more money more often from using Pinterest than any other social media site. They know that Pinterest referrals spend 70 percent more money than visitors coming from any other network. They also know that users who make up the majority of Pinterest have more money! Believe it or not, this is actually a network that boasts users with disposable incomes that are higher in value – which means this is a channel that has a bevy of ‘spenders’ just waiting to see your company.
A great many out there ignored a network called LinkedIn a while back. They thought it was, frankly, only worth it for business-to-business companies. Now, however, these same marketers and advertisers have learned that LinkedIn is a massive source of money that can be made. Facebook, perhaps, is the one name no one can say was ever ignored, simply because they broke ground first and offered people something they’d never seen. Twitter, basically, rode their coattails. But Pinterest is causing the interest to grow, proving to marketers that they can not and should not be ignored. After all, ignoring disposable incomes would be just about the silliest and least profitable route any company could take.
Recently it was reported that a big name electronics manufacturer began burying its competition simply because they became engaged with Pinterest. The company showed 2,500 new followers in just six months and an 800 percent increase in traffic coming directly from Pinterest to their stores.
The social media team behind all this, brought up the fact that the huge list of people that the electronics manufacturer employed could head to Pinterest and start creating scrapbooks with pictures of these various pieces of equipment; the social community that owned those valuable disposable incomes began to re-Pin these pics and information and all of a sudden the electronics were wanted by each and every one of them causing a huge increase in profit.
The BeFirst Social Media Team is highly aware of all these factors and has studied this incredibly well-thought-out network. This is research – this is the knowledge and skill that your company requires in order to bring in those profits!
New does not mean bad – and it certainly doesn’t mean it should be ‘ignored.’ Each and every day Pinterest proves itself as a future ‘shark’, and other companies are reaping the rewards.
Shouldn’t you be?
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